In the beginning, rather than an app, we had intended to devise a seafood sustainability grading system for consumer use. During our first week of research, we concluded that the number of and frequency of change in the variables involved would make such a system nigh-impossible to apply consistently. Additionally, our in-store and audience research indicated that it would be difficult to make a table that consumers could quickly and easily use while shopping. Imagine printing a sheet of paper or pulling up a spreadsheet to input factors, remembering the product and score, and then repeating that process however many times to compare additional products. Now imagine trying to do that while pushing a cart and vying for space in front of the seafood counter. Instead, we decided to use the opportunity to explore UX writing. The challenge was to make a simple, user-friendly app for time-pressed consumers operating in a chaotic environment