Aimee Martin
Technical Writer, Content Developer, Editor
UX Writing/Design
Environmental Impact WireFlow for Mock App, Infographic and Web Article
This was a three-deliverable project. In order to inform our users about the immense issue of overfishing in our oceans, we not only wrote and designed an informative web article and eye-catching but impactful infographic. We then designed a WireFlow of the app using Figma to allow our users to make buying decisions that align with their ethics and concerns. Read our project narrative HERE.
Follow our discovery steps and content development HERE.
View web article here View infographic here View Wireflow here
Anaphylactic Shock Emergency Infographic Poster
This deliverable was produced to serve as a poster in physical spaces, such as a cafeteria. The emphasis was on quickly accessible information with clear call-to-action tasks. Visual accessibility was forefront. Extremely important information was disseminated in clear, concise and simple language. Alongside writing and editing duties, my role was production and visual/graphic designer. This poster was developed with Canva among other tools.
View poster here
Published Long-Form Web Article (Health/Medical)
This long-form article featured myself as author, and was written as an informative web piece in the health genre. Chronicling a 20 year experience with an auto-immune disease, this piece is directed to an audience of newly diagnosed patients or their friends and family. It features basic information on diagnosis, symptoms, treatments, what-to-expect and tips for patients and their support teams. Fully researched and referenced, the tone is clear, easy to read and uses humor to broach difficult aspects. Consequently, it offers a more human touch for people rather than the more common sterile medical articles often found.
View article here
Mountaineering Reference Guide (Marketing)
This infographic reference guide was developed to empower and inform potential climbers and help them decide whether mountaineering could be a good fit for their goals and lifestyle. It highlights important “what-to-expect” information in easily digestible chunks, including helpful tips to aid the new mountaineer. This guide can be featured digitally, physically, and can be easily modified to include a QR code or link for a call-to-action, landing on a mountaineering or guide page to register for a program. In addition to sharing writing and visual development, I acted as main editor and project manager. Main design tool featured Canva.
View guide here
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